The Dubai Lynx International Festival of Creativity has revealed this year’s winners at its first live Awards Ceremony since 2019. Serviceplan Middle East were named Independent Agency of the Year during a ceremony at the Dubai Opera House.
As well as the Independent Agency of the Year accolade, Serviceplan Middle East also collected two gold, three silver and four bronze awards. The winning campaigns were; MINI – Minimalism; BMW - Museum of Sound; Dubai Science Park - Hostages of Depression; Dubai Design District - Distant Neighbours; and Al Etihad - Majd & the Librarian.
The breakdown of the awards is as follows; one gold for MINI Minimalism and one gold for BMW - Museum of Sound; one silver for MINI – Minimalism, and two silver for BMW - Museum of Sound; one bronze for Dubai Science Park - Hostages of Depression, one bronze for Al Etihad credit bureau - Majd & the Librarian, one bronze for Dubai Design District - Distant Neighbours; and one bronze for BMW – Museum of Sound.
Akhilesh Bhagri, CCO, Serviceplan Middle East and Natalie Shardan, managing director, Serviceplan Middle East, commented: "Last night was a celebration of the continuous trust that our clients have in us, our agency culture, and most importantly the great people of Serviceplan Middle East and the great work that they made happen. We are very proud and humbled by this award.”
Rami Hmadeh, managing partner, Serviceplan Experience, commented: “This is an outstanding achievement and a major milestone for our House of Communication. It comes as a testament to the great work that our brilliant team have been crafting for our clients and partners…all under and thanks to the leadership of Akhilesh Bagri. Proud to be in company of such a creative mastermind and surrounded by such a talented team. To many more accolades to be celebrated with this awesome bunch!”
Jason Romeyko, worldwide executive creative director, Serviceplan Group, added: “A wonderful testament to ÜberCreativity, this is an example of that magic that happens when all aspects of the House Of Communication Middle East come together. Plaudits to the entire team. Thank you to the clients for their trust, belief and business. This is a dream come true.”
Azhar Siddiqui, managing partner, Mediaplus Middle East, said: "Being recognised as the Independent Agency of the Year is proof of our Übercreativity at work! This is especially important, because as an integrated agency we infuse creativity across all disciplines of communication to produce work that is not only impactful but also effective for our client partners. I could not be more proud to be part of such an amazing team!"
Dubai Lynx is MENA's premier festival of creativity, bringing MENA’s creative communications industry together to learn, network and celebrate the power of creativity. View the winners here.
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