Serviceplan team up with Spotify and Munich dog shelter on #Adoptify campaign

Serviceplan and Spotify are matchgin dogs and owners supported by the Tierschutzverein e.V. animal shelter in Munich with #Adoptify.   A study from the University of Glasgow confirmed what many had already suspected: each dog has their own individual taste in music. Together with the animal shelter, Serviceplan Campaign X and Spotify developed the idea of bringing dogs and owners together based on their musical tastes.  Director Luis de Maia directed the spots out of production company Neverest. 

The campaign was Editor's Pick in AdAge Creativity:

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Art world A-Listers unite for Grenfell charity auction

I've been helping my friend, art advisor Lucy Meakin,  to publicise an auction she's organised with Artsy and 25 leading British contemporary artists including Cornelia Parker, Jake & Dinos Chapman, Ian Davenport, Michael Craig-Martin and Tracey Emin.  The auction will raise money for the Evening Standard's dispossessed fund for survivors of the tragic Grenfell Tower fire.  Thank you to the FT How To Spend It for featuring the auction.  Read the full article here: