Serviceplan and Spotify are matchgin dogs and owners supported by the Tierschutzverein e.V. animal shelter in Munich with #Adoptify. A study from the University of Glasgow confirmed what many had already suspected: each dog has their own individual taste in music. Together with the animal shelter, Serviceplan Campaign X and Spotify developed the idea of bringing dogs and owners together based on their musical tastes. Director Luis de Maia directed the spots out of production company Neverest.
The campaign was Editor's Pick in AdAge Creativity: