The Department creates sellout immersive experience for Autosport International

Williams Martini Racing kicked off its 40th anniversary celebrations at Autosport International with a spectacular immersive feature created by The Department, the world’s first immersive agency, which saw visitors enter through a 1977 Williams F1 garage, go on a tour of four decades of the famous team, and emerge in a 2017 pit garage.  Tickets for the experience sold out within 1 hour.  

Tickets for The Williams Experience sold out within 1 hour, and 1,200 racing enthusiasts were taken on an audio and visual journey through 40 years of Williams Racing, created using archive footage of the history of Williams Racing, narrated by Williams Racing founder and legend Frank Williams, and Deputy Team Principal Claire Williams, who was a VIP guest at the Autosport stage on the final day of the event. Lucky visitors to one performance of the experience were thrilled when Lance Stroll joined the tour.  Stroll was recently confirmed as a Williams driver for 2017.         

The Department’s interactive entertainment experience was one of the most popular attractions at Autosport International, a long-standing event which has a reputation for featuring some of the world’s fastest, most iconic cars with the latest technology and innovations.  Williams’ cars, drivers, team members and Williams Heritage were all celebrated at Autosport International.

Check out the story here:  https://lbbonline.com/news/the-department-creates-a-sellout-immersive-experience-for-autosport-international/

Lance Stroll visits The Williams Experience created by The Department

B-Reel Films reveal new brand identity

Film production company B-Reel Films has unveiled a rebrand, created in-house by a team led by B-Reel design director Vincent Lowe. It's Nice That spoke to the New York-based designer about the ideas behind the redesign.

Read the full interview with Jenny Brewer here:  http://www.itsnicethat.com/news/b-reel-films-rebrand-vincent-lowe-16011

Misia-O' Presents "Trans-it-I-on" at Gallery 1885, The Camera Club

TRANS-IT-I-ON

Trans: transformation, transcendence, trans
It: How to define ‘it’? what is transgenderism?
I: I am multiple, You are multiple
on: ‘we’ in French -each have both female and male qualities

After a successful opening on 24th November at Galerie 18, Atelier des Abbesses gallery in Montmartre, Paris, followed by an exhibition at the Lucky Bastard in the Marais district of Paris, Misia-O’ will bring Trans-it-I-on, an exhibition exploring transgenderism and gender, to Gallery 1885 at London’s Camera Club Gallery in January 2017.

Part 1 of the exhibition series in Paris “What is Gender” looks at gender and its definition; Part 2 in London examines the role of transgender people in Western societies. After London the exhibition will move to the USA for Part 3 of the series, where Misia- O’ will examine transgenderism versus transexuality. There are also plans to exhibit Trans-it-I-on at Les rencontres d’Arles in July 2017, combining subjects addressed in Part 1 and Part 2 of the series. The series of exhibitions will offer a rare and intimate look into the beauty of transition and transgender people in western societies.

Misia-O's mission is to use the medium of photography as a means of voicing and confronting social, political and gender-sensitive issues affecting minority groups: Trans-it-I-on is the first exhibition from Misia-O’, and features members of the Transgender communities in Paris, London and New York. Trans-it-i-on aims to offer an insight into the lives of transgender men and women, and the London exhibition will include portraits of Transgender people in the set up or uniform of their everyday jobs, fully integrated into society.

Trans-it-I-on also explores traditional notions of beauty and gender, which are gradually being deconstructed and re-examined in today’s society, with many Millennials talking about being gender neutral and having a more fluid attitude towards gender and sexuality. Fashion houses now feature transgender models on the catwalk, and designer Ricardo Tisci’s muse, transgender model Lea T, has feature on Givenchy’s runways and editorial campaigns.

Misia-O’ explains the concept of Trans-it-I-on: “Male to female...female to male...reborn while still retaining the depth of the journey. A journey that many in society have yet to understand. This project aims to humbly pay tribute to those who have transcended their gender. Born in the wrong body and broken through a ‘consigned’ gender imposed on them at birth, to embrace their true selves.”

The London exhibition features a series of limited edition C-Type prints on Fuji matt paper, shot using Canon 5D and 7D, handheld and on a tripod. Mainly monochrome, the images have an ethereal, mystical aesthetic, which captures the essence and transition of each trans who sat for Misia-O’. 

The exhibition 'Trans-it-i-on' runs from 20 January to 10 February at The Camera Club, London.  For further information go to:  http://thecameraclub.co.uk/2016/12/trans-it-i-on/